The Amazon platform has many traffic branches, among which the recommended traffic for similar product pages cannot be underestimated. After our keyword funnel advertising is polished to the extreme, the traffic may have reached a bottleneck. If the seller wants to break through the bottleneck and obtain more traffic. Then, the recommended traffic in similar product pages will be a good entry point. Today I will share a strategy for obtaining recommended traffic for similar product pages. Let’s share with sellers how to get recommended traffic for similar products?
Recommended traffic on similar product pages can not only get traffic from competitors’ lists, but can also replace it.
1. Method advertising &ASIN targeted advertising.
First, through category-targeted advertising, we put category keywords of a certain category directly into the advertisement. Lock its category traffic pool and obtain ASIN traffic in the category. One drawback of these flows is that they are likely to be inaccurately matched to products. Since various products have different price ranges, different selling points, and too wide traffic, ASIN traffic acquisition is not accurate enough. Therefore, we need to use ASIN targeted advertising to carry out precise strikes, which is equivalent to the funnel version of category targeted advertising. Use data from category-targeted advertising to filter out which ASIN pages our products perform better on. Then use this ASIN to leak into ASIN-targeted advertising, and hit it accurately to get a lot of precise traffic. Also, don’t let go of new links and links with poor data performance. Similarly, target the other party’s page through ASIN targeted advertising to grab the other party’s traffic.
2. DSP advertising methods.
If the competition for advertising space on competitors’ product pages is very fierce and everyone is grabbing it, it is recommended that you stop ASIN targeted advertising and switch to DSP display advertising. Because if you invest in ASIN-targeted advertising again, the effect may be very poor, and you may not even get exposure. DSP advertising position has absolute advantages and can bring good traffic. It can place ads above the title, below the five-point description, next to the Review or under the shopping cart, etc., which can bring better traffic effects.
3. Brand video advertising.
Branded video ads are also a good choice. Through video advertising in brand promotion, we can not only hit the keyword search page, but also hit the opponent’s product page, killing two birds with one stone. Especially when it comes to rival product pages, both visual effects and data representation are better than those of DSP and SD ads.
4. Strong correlation.
Strong associations can also obtain traffic and are relatively simple to operate. The principle is to first search for a keyword, find the opponent’s link, add it to the shopping cart, then search for a keyword, add the link to the shopping cart, and finally purchase the two products together. After a few actions, our link will appear in the Buyitwith position below the opponent’s page. Before that, this position was called Frequentlyboughttogether, now some categories may change it to Buyitwith, but the principle is the same.
5. Strong contrast method.
Strong contrast operations can be dangerous and should be used appropriately. Like two peas, we keep product copy and pricing exactly the same as our competitors. Amazon will strongly identify our products as identical to those of our competitors. At this time, the shelf principle mechanism will be triggered, forming a strong contrast between the two links. The advantage of strong comparison is that in the face of our new link, the system will forcibly allocate the traffic of the target opponent to us. If the traffic conversion rate is good, Amazon will continue to divert links from competitors to us. Therefore, the premise of using this method is that the seller can strongly eat up the opponent’s traffic. If it can be eaten, the effect will be very good, and there is a chance to replace the opponent’s position, but if it cannot beat the opponent in the early stage, it is not suitable.
The above is the method shared with sellers to break through the traffic bottleneck period. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users bring excellent products and services to the global market in a more efficient way.