The best platform for foreign traders to develop is a foreign trade company with its own factory. In order to find customers, many trading companies may search online and then continuously send emails to obtain orders. “A vigorous approach will bore customers.
Analysis on the successful experience of foreign trade operators.
1) Choose a trading company with production equipment. Although many trading companies have high vitality and The development prospects are not as good as before. Therefore, it is very necessary to choose a trading company with its own factory as a development platform. The company has complete qualifications, certificates, and export certification. This kind of extension will be broad enough, and the salesperson will be more confident when selling products. The main reason why trading companies have manufacturers is that they are now purely trading companies and manufacturers, and they prefer to cooperate directly with factories. A trading company may even be just a springboard between customers and factories, which may lead to “burning down bridges”. Cooperating with manufacturers can save intermediate costs and obtain the lowest prices, while also directly providing after-sales service and technical support. In this way, the best platform for foreign traders to develop is a foreign trade company with its own factory.
2) Develop good exhibition customers. In order to find customers, many trading companies may search online and then continuously send emails to customers to win orders. Although this is the main way for trading company salesmen to find customers every day, the efficiency is indeed very low. Moreover, the customer resources obtained directly from the exhibition are also more reliable. Those who can spend time and money to participate in exhibitions at home and abroad are basically professionals within the industry, so the exhibition itself helps us select customers. Therefore, it is very important to participate in exhibitions. Leaving a good impression on customers at the exhibition and fully reflecting your own advantages is a successful step.
3) Good communication. Having customer resources does not mean we have customers. There were so many competitors at the show and customers were shared by everyone. Therefore, rely on your own communication skills and abilities. The frequency and content of communication are both crucial. A simple thank you letter with a product introduction should be sent to customers after the exhibition. “A vigorous approach will bore customers. The customer did not respond to the first or two emails. A week or two later, a third email will be sent to politely inquire about the customer’s intentions. In the future, the company may have new products, activities, prices or plans. When you receive new exhibition information, you can send an email to inform the customer that it is of interest to you. After the first cooperation with the customer, you must use the principles of “sincerity”, “patience” and “understanding” to communicate with the customer.