As the leading domestic e-commerce platform, Pinduoduo’s international projects provide merchants with valuable opportunities to enter the international market. However, in order to successfully enter Duoduo International, merchants need to have a thorough understanding of and comply with the platform’s store naming rules, trademark and authorization information requirements. This article will analyze these key points in detail to help merchants successfully complete the entry process and start their cross-border e-commerce journey.
1. Store Naming Rules
In the process of entering Duoduo International, store naming is a crucial link. Merchants need to name strictly according to the naming rules of the platform to ensure the compliance and standardization of the store name. According to the platform requirements, store naming must follow the following rules:
Shopping mall flagship store: service trademark brand name + category (optional) + overseas flagship store/official overseas flagship store;
Ordinary flagship store: brand name + category (optional) + overseas flagship store/official overseas flagship store;
Specialized store: brand name + trade name + overseas specialty store; if the brand name and trade name If they are the same, it will be named “Brand Name + Overseas Specialty Store”;
Specialty Store: Trade Name + Category (optional) + Overseas Specialty Store.
In addition, merchants also need to note that the store name must not contain illegal, sensitive or misleading words to ensure the legitimacy and authenticity of the store name.
2. Requirements for trademark and authorization information
In the process of settling in Duoduo International, trademark and authorization information are also aspects that merchants need to focus on. The platform has strict requirements for trademarks and authorization information. Merchants need to ensure that the trademark and authorization information provided are true, legal and complete.
First of all, merchants need to provide supporting documents for overseas registered trademarks. The trademark must be successfully registered or applied for more than 6 months but not more than 2 years ago. At the same time, the platform also accepts screenshots of trademark details from the local trademark official website with URL for trademark registration to ensure the authenticity of the trademark information.
Secondly, merchants need to clarify the rights to use trademarks. Private trademarks refer to situations where the store opening company and the trademark holder are the same, while authorized trademarks require a complete authorization link. The merchant must ensure that the authorization period on the authorization letter is greater than 3 months, and the authorization letter must be stamped with the official seal of the authorizing company or signed by the person in charge and indicating the position.
In addition, merchants should also note that if they open multiple stores, duplicate store names cannot be submitted. At this time, merchants can add categories to the store name to distinguish different stores. At the same time, a mobile phone number can only be registered in one store, and merchants need to ensure the uniqueness of the mobile phone number.
During the process of settling in Duoduo International, store naming rules, trademarks and authorization information requirements are important regulations that merchants must understand and comply with. This article analyzes these points in detail to help merchants better understand and prepare for settlement.