In the current era of e-commerce prosperity, Pinduoduo, as one of the leading e-commerce platforms in China, has not only attracted the attention of a large number of domestic merchants, but also attracted the attention of many overseas merchants. The establishment of Pinduoduo’s international stores provides overseas merchants with an excellent opportunity to enter the Chinese market. However, for many merchants who want to open international stores, the entry requirements and operational difficulty of Pinduoduo’s international stores are their biggest concerns. This article will analyze in detail the requirements for entering Pinduoduo international stores and discuss the difficulty of operation to help merchants better understand and successfully enter Pinduoduo international stores.
1. Pinduoduo international store entry requirements
The entry requirements for Pinduoduo international stores are relatively strict, and merchants need to meet a series of conditions. First of all, the merchant must be a corporate entity outside mainland China and ensure that the shipping location of all products in the store is also located outside mainland China or a domestic cross-border bonded warehouse. This requirement ensures the source and quality of goods in international stores and provides consumers with a more reliable and high-quality shopping experience.
Secondly, merchants need to be qualified to operate free brands or authorized brands registered outside mainland China (including Hong Kong, Macao and Taiwan). This means that merchants need to have legal brand rights to ensure that the products sold on the Pinduoduo platform are legal and authentic.
After meeting the above requirements, merchants also need to provide a series of qualification documents, including overseas enterprise company registration certificate, legal representative identity document, store manager identity document, etc. The provision of these documents helps Pinduoduo platform strictly review and supervise merchants to ensure the legitimacy and credibility of merchants.
2. Analysis of the difficulty of operating Pinduoduo international stores
For merchants who want to open Pinduoduo international stores, the difficulty of operation is an issue that cannot be ignored. Since international stores involve cross-border trade, customs clearance and other aspects, the operation difficulty will be increased compared with ordinary stores.
First of all, merchants need to understand and comply with the relevant regulations and requirements of China Customs to ensure the legal import and customs clearance of goods. This involves a series of tedious procedures and processes such as customs filing, commodity inspection, tax payment, etc., which requires merchants to have certain professional knowledge and experience.
Secondly, merchants also need to be familiar with the operating rules and requirements of the Pinduoduo platform in order to better conduct business on the platform. This includes product listing, price setting, promotion planning, etc., and requires merchants to have certain e-commerce operation capabilities and experience.
However, although the operation of Pinduoduo international stores is relatively difficult, as long as merchants have sufficient preparation and strength, they can still successfully enter and start business. By fully understanding the platform’s entry requirements and operating rules, and actively communicating and cooperating with the platform, merchants can overcome operational difficulties and successfully open their own Pinduoduo international stores.
Although the entry requirements and operational difficulty of Pinduoduo’s international stores are relatively high, as long as merchants have sufficient strength and preparation, they can still open and successfully operate their own stores. Through the analysis of this article, I believe that merchants will have a clearer understanding of the entry requirements and operational difficulties of Pinduoduo international stores, which will provide useful reference and guidance for future entry and operation.