The Malaysian e-commerce market has many consumption characteristics, especially due to the increasing changes in demographic structure and changes in market economic entities, the Malaysian e-commerce market pattern has also undergone earth-shaking changes. However, to summarize the consumption characteristics of the Malaysian e-commerce market, we must start from the following perspectives.
First of all, Malaysia’s cross-border e-commerce market has developed significantly in the past period. Both the consumption level and the consumption structure have changed greatly, and consumers have greatly increased among them. The vast majority are young people, which means the birth of new consumer trends.
And as the Malaysian government attaches great importance to information technology infrastructure, almost the entire Malaysian territory is covered with relatively complete broadband networks and information networks. These networks are spread across every street, providing opportunities for the e-commerce economy. Rapid development provides material conditions.
Secondly, Malaysian e-commerce users have broken away from the control of computers and almost overwhelmingly started using mobile phones for cross-border e-commerce shopping. The penetration rate of smartphones has reached 143%. This is a Very astonishing numbers. Moreover, more than 80% of the people are young people, which means that consumers in the Malaysian e-commerce market are very young, and aging products may not be sold. But fashion products and electronic products that young people like will definitely have a lot of market space.
Finally, many people will use software other than e-commerce software for shopping and filtering. Take Facebook for example. Many Malaysian users use Facebook to evaluate: Is this product popular? Is it necessary to buy it? If more and more Facebook users share their purchase lists, the products on the list will have more exposure, thereby ushering in the opportunity to become popular items.
In short, the Malaysian e-commerce market has many consumption characteristics, which are mainly reflected in the following parts: the first is that the consumption level and consumption structure have changed greatly; the second is new consumption The birth of trends, many Malaysian fashion products and new consumer products will usher in new opportunities due to the increase in purchasing power of young audiences and young consumers.