Many people think that product selection is difficult. People who know how to select products are very good. In fact, they are just good at using tools, and these tools are the most basic tools, such as keepa, JS, and Google.
Trend, Merchant
Words, Seller Wizard, etc. After all, product selection is a process that requires a lot of effort, information and record analysis. Without the assistance of handy tools, the efficiency will be too low. So, let’s take a look at the cross-border e-commerce product selection tools. What are some?
1. Google Trends (free).
Google
Trends, Chinese translation Google Trends. As the name suggests, it is a tool to help understand trends. The domestic equivalent is the Baidu Index, and Google Trends is an analysis tool based on search data launched by Google. It can be used as long as you have a Google email account. It analyzes billions of search data from Google search engines every day and tells users the frequency and relevance of a certain keyword or topic in Google search engines in various periods. Through statistical data, you can use these search data to understand the market, audience information, and future marketing directions.
2. Google Adwords (free).
Google
The AdWords Keyword Planner is a tool for finding keywords. Registration is relatively simple, just use Google email. As a seller, it is used for product selection. Its background displays the keyword and related keyword values. Through the value of keywords, we can understand consumers’ behavioral preferences.
3. Jungle Scout.
It can help sellers quickly analyze product rankings, obtain real-time product sales data, and provide data support for sellers to decide whether the product is worth selling and the number of shipments, thereby ensuring higher profits and greater sales! Support Sites: United States, United Kingdom, Germany, Mexico, Canada, France, India, Italy, Spain.
4. Keepa.
A tool that was originally free will start charging in the first half of this year. Supports the installation of browser plug-ins for Firefox, Google, Opera, etc. Through keepa, you can easily reason and judge the reasons for promoting competitors’ products; check whether competitors have done flash sales, and how effective is the flash sale? Wait for data; track competitors’ prices in real time, and when prices are reduced or increased, you can optimize products and increase competition. Powerful, more data functions for overall analysis. The functions are very powerful, covering everything from order brushing, activities, price control, and overall analysis. Supported sites: US, France, UK, Germany, Japan, China, India, Brazil, Italy, Spain and Australia.
5. Merchant Words.
Merchantwords is Amazon’s keyword tool and is one of the most commonly used keyword tools by Chinese sellers. The operation is simple, just fill in the keywords in the search box, and the system will automatically return a large number of keywords. The parameters of these search terms can provide sellers with a comprehensive reference to know which products customers are more concerned about, and can also be used as an option as a product reference. Sellers can use limited keywords to conduct free searches. In addition to the free version, Merchant
Words also has a paid version ($30/month for US data only; $60/month for global data). The paid version also includes unlimited searches, CSV downloads, and 24-hour customer service support.
6. Unicorn Smasher.
Unicorn Smasher is a free Chrome
extension that provides an organized dashboard of data that allows sellers to research products they want to sell. It also provides Amazon sales data to help sellers quickly find products with potential business opportunities. Supported sites: the United States and the United Kingdom.
7. CamelCamelCamel (free).
CamelCamelCamel is a free tool that tracks the price of specific products on Amazon and also allows sellers to get price updates for products they want to purchase. Supported sites: United States, France, Canada, Germany, United Kingdom, Italy, Australia, Japan, China.
8. Scope Seller Labs.
Scope Seller
Labs is a free Amazon tool that allows sellers to conduct keyword research, do product research and analysis, and improve Amazon SEO and PPC campaigns. It is divided into paid and free versions. It is a good tool for beginners and can easily view products. Sales status and understanding of sales data are crucial for Amazon product development. There are many convenient functions, including reverse ASIN lookup for specific products, keyword CSV export to export product keyword search volume, CPC fees, product estimated sales, etc. , making it easy for sellers to find specific keywords for successful listings.
The above introduces what cross-border e-commerce product selection tools are. Always remember that tools are just tools, don’t be too obsessed. The most important thing is to guide the thinking behind the tools, how to analyze the data, and choose a Or several more convenient tools to improve efficiency. In the cross-border e-commerce product selection process, seller friends still need to think more and practice more to develop a good “product selection awareness.”