For many newbies to cross-border e-commerce, there are many things they don’t understand. This article will introduce a summary of tiktok operations.
1. Content positioning needs to be differentiated according to different stages.
The first stage is the account entry and positioning stage, which is in the cold start stage of the account. Only by paving the way at this stage can the product be operated well in the follow-up. The content positioning at this stage is not fixed and can be adjusted in real time based on specific account data and trends, but it should be noted that the content is always in the vertical field.
The second stage is a stage of correction and volume expansion. This stage requires continuous release and testing and finding content styles and strategies based on feedback data.
The third stage of tiktok operation is a refined operation stage. The content and style are basically determined, and the content matrix needs to be amplified. However, there are several points that need to be paid attention to during the content positioning and testing process.
1. Finding a style does not mean posting repetitive content every day. For example, the same actions and routines every day, without any new ideas and creativity. There will be traffic at the beginning, but after a period of time, the attention and views will increase rapidly. If the number drops, it is likely to result in the account being downgraded.
2. The content should match the product positioning. It is not recommended to confuse cross-brand industry regions.
3. Pay attention to practicality or uniqueness, and content value will attract users more.
4. Analyze the portraits of the people you care about, understand the needs of users based on the nature of the portraits, and find an entry point in the vertical field as a topic selection.
2. Things to note.
1. Low-quality content or unoriginal content.
To maintain a positive user experience, the platform will not recommend unoriginal content and low-quality content to users.
2. Misleading, false or spam content.
The platform encourages e-commerce sellers and influencers to expand their audience through clear product displays, high-quality services and creative sales methods, but does not encourage interactions, mutual likes, and inducing consumers to click. “Like” or “Share” buttons and other methods deceive or manipulate users to increase followers, likes, views and other platform engagement indicators.
3. Explicit sexual content.
Not all content is suitable for users (especially teenage users), and there may be cultural differences in some regions.
The above article introduces the content of tiktok operation summary to you in detail. If you don’t understand, you can read the content carefully, so that you will know what you should do when you run the store later. It’s not like I don’t know anything about it. Of course, each seller can also make appropriate modifications according to his or her actual situation.