In recent years, with the development of the cross-border e-commerce industry, cross-border independent stations have become more and more popular. Many sellers who operate third-party e-commerce platforms have begun to transform into cross-border independent stations, cross-border independent stations and third-party platforms. There are differences in marketing and promotion, so it is very important to do a good job in marketing and promotion of independent stations. So, let’s learn how to promote cross-border e-commerce independent stations!
1. B2B platform marketing.
Use the B2B international e-commerce platform to publish foreign trade enterprise and product information to facilitate international buyers to find. The current gameplay of Alibaba International Station can be simply summarized into three points: advertising, brushing orders, and improving reputation weight. By achieving these three points, the daily inquiry volume is very objective, and the inquiry customers will be directed to independent stations for transactions and repurchase of new ones.
2. Search engine marketing.
Search engine marketing is an information retrieval tool that improves search engine keyword rankings through SEO optimization of foreign trade corporate marketing websites, thereby increasing the exposure of corporate and product information.
3. Email permission marketing.
Permission email marketing, as the name suggests, is to send approved emails. When sending company, product and other related information to its target, the user’s “permission” must be obtained in advance. It is of great significance for obtaining buyer information, developing potential buyers, and cultivating loyal customers. There are two key factors in email permission marketing: the selection of potential user email address resources and the content design of the email.
4. Blog marketing.
Blog marketing is Internet marketing that uses blog network applications. Foreign trade companies use the blog network interactive platform to publish and update company and product-related information, and follow and promptly reply to customers related to the company on the platform to achieve the purpose of publicity and promotion and increase the exposure of company and product information.
5. Multi-language marketing.
As time goes by, the proportion of Internet users in non-English speaking countries is also increasing. The languages used by the top ten Internet users in the world are affected by factors such as region, language, and purchasing habits. Therefore, foreign trade companies use Multilingual native speaker, thus increasing exposure.
6. Database marketing.
Database marketing is a marketing promotion method that has broad development prospects in corporate marketing activities. Foreign trade companies use “data mining technology” and “intelligent analysis” to collect and analyze various raw data. Accumulate and search for profit opportunities in potential databases. Through the establishment and analysis of databases, foreign trade companies have a detailed and comprehensive understanding of customer information, and can provide customers with more personalized service support and marketing design.
7. Category marketing.
Category directory marketing is classified directory website marketing, which refers to increasing the exposure of corporate and product information through directory search and keyword search provided by the website. Just as there are many types of directory websites in China, foreign countries There are also many directory websites. Foreign trade companies can quickly improve their foreign trade level by submitting more relevant information, URLs, or keywords to relevant categories on the directory website. Traffic to your business website also helps achieve higher rankings in multilingual search engines.
8. Advertising and marketing.
The so-called soft article refers to a text mode in which consumers enter the thinking circle set by the enterprise through specific conceptual appeals, present facts and reasoning, and quickly achieve product sales with powerful targeted psychological attacks. It is not as simple for foreign trade companies to publish soft articles on relevant foreign platforms as it is to publish soft articles domestically.
The above introduction is an introduction to relevant knowledge on how to promote and market cross-border e-commerce independent stations. I believe that everyone will have a certain understanding of this after reading it. If you don’t know much about marketing, you might as well try the above In short, marketing needs to be considered based on the characteristics of the foreign trade industry, the company’s development stage and the methods of competitors, and it also requires a certain amount of time to accumulate.