Currently, when many people are running automatic ads on Amazon, they will find that although their ads have a high click-through rate, they do not have an ideal conversion result. In this regard, let’s take a look at the main reasons why Amazon’s automatic ads have high click-through rates and no conversions.
1. The setting of keywords is inaccurate.
If the products you sell do not match the keywords set when placing them, it is very likely that the ads will be clicked, but the products will not be sold, and in this case, they need to be replaced. Keywords, or search for your own keywords in the search box to see how similar it is to our products.
2. The display time of the advertisement is wrong.
If your ad display time is set during a time period when consumers have no desire to buy, it will often result in users clicking in to see the product, but not wanting to place an order. At this time, It is necessary for everyone to study the off-peak and peak seasons of relevant product sales, so as to carry out targeted advertising.
3. The price setting is unreasonable.
In fact, many times when Amazon automatic ads have high click-through rates and no conversions, it is because the price of the product is set unreasonably. This is not only reflected in the price setting being too high, but also in many cases if the price is too low. It makes consumers have a skeptical attitude and dare not buy, so they must conduct sufficient market research in advance before setting prices.
4. There are problems with product details and reviews.
No matter how good an advertisement is, if the user clicks in and finds that the product does not leave a good impression on them, it will not achieve a high conversion rate, and the details of the product and comments still account for a relatively high proportion. Therefore, corresponding adjustments need to be made for these.
The main reasons for the high click-through rate and no conversion of Amazon’s automatic ads are roughly the above four points. If you also encounter the same situation, you can investigate and adjust them one by one according to the reasons. I believe that as long as there are no problems with the advertising and product settings, a good advertising promotion effect will be achieved.