At present, Internet celebrity marketing has always been a popular channel for sellers such as Amazon and independent websites. When many sellers decide to attract traffic off the site, they first think of internet celebrity marketing. So what are the Internet celebrity marketing cooperation models?
1. Unboxing display
Unboxing videos are popular among users on TikTok, and this model is still the best form of celebrity marketing conversion.
Generally, some celebrities are given free samples to communicate with the celebrities and explain the brand features, especially the features of the products.
2. Oral sowing grass
Kou sowing grass, as the name suggests, means that celebrities describe the functions and recommendations of the corresponding products in the form of oral broadcasts during their live broadcasts or videos. The reason is to influence the audience with the celebrity’s own charm, thereby encouraging fans to buy products.
3. Professional evaluation
The professional evaluation model should try to choose Internet celebrity experts who have been deeply involved in a certain field for a long time. The more fans the better. Vertical content is the most important.
Evaluating works makes it easier to reach accurate consumers. By evaluating bloggers’ promotional explanations, you can convince the product and allow the brand to gain more traffic and conversion opportunities.
4. Situational plot
This is a difficult but best conversion mode. Situational plots have high requirements on the creative ability of celebrities and require rich creative experience.
Generally speaking, it is best for brands to write a good script before communicating with influencers. Whether the episodic video resonates with the audience is key. An excellent plot can keep the audience lingering, and the plot should add information elements of the advertised product to touch the hearts of the audience in a natural way.
Successful scenario plots will have unexpected exposure and publicity, and the content of the plot can fully promote the brand concept and culture.
5. Life VLOG
Vlog is a very popular video form in recent years. Influencers gradually share interesting things and love items by recording snippets of their daily lives.
Collaborating with celebrities in the form of Vlog can embed brand products in a friendly and natural way. The celebrities can also show products and usage effects in videos, which is very good at planting seeds!
6. Talent display
On TikTok, a short video platform where young people account for a large proportion, celebrities with talents in dance, fitness, etc. are sought after by many users and attract attracted a lot of attention from fans.
This kind of celebrity fans tend to be very sticky and have a greater impact on them. Cooperate with such Internet celebrity experts and promote the seller’s products in their videos, making it easier to be loved by fans.