When setting up a Google Ads account, writing ads is a very important step. An advertising slogan can determine the success or failure of advertising effectiveness. Every ad we place on Google will be systematically reviewed by Google to ensure that the ad complies with its placement policy, and only accurate ads will be displayed. Therefore, we need to pay attention to avoid unnecessary mistakes when writing advertisements.
Guidelines for modifying common mistakes in Google Ads:
1. Not testing bidding strategies
There are many bidding strategies, and finding a suitable bidding strategy looks like It’s a difficult job. However, you should at least do some testing to find the one that best suits your needs. While most advertisers prefer manual CPC, some prefer to maximize conversions or increase CPC.
With CPC per click, you have better control over your long-term bidding. However, if you plan to test a series of ads over a week or two, you can increase your click-through rate or maximize your click-through rate. This bidding strategy allows Google Ads to get the most clicks at the best price.
Wish to get two bidding strategies, cost per conversion and target return on ad spend. There are two bidding strategies that allow you to base your bid on each ideal operating cost or return on ad spend. In other words, doing this allows you to spend money on Google Ads, maximizing your ROI and your investment.
How-to: There is no one-size-fits-all bidding solution, so test various bidding strategies to find the best one.
2. Create only one ad version
Another common Google Ads mistake is to create only one ad per ad group, or only one variation. To increase conversion rates and minimize costs, be sure to create multiple ad variables for each ad group.
Even if you use the same title or the same description, get multiple ad variations and test them to find out which one converts better. After you discover a winner ad, you can pause the other ads to create a slightly different version of the winner. Next you can perform split testing.
It takes a lot of testing and optimizing your Google Ads series to find the best return on investment. It’s almost impossible to see a campaign run and generate leads or sales right out of the gate.
Operation Guide: Provide at least 2 (more than 3) copies of the advertisement for each group.
If the above two common errors occur in your Google Ads, you can correct them according to the above operation guide.