With the current vigorous development of cross-border e-commerce, more and more people want to enter this industry to show their talents. When it comes to the choice of cross-border e-commerce platform, Amazon is still the most popular platform. It is favored by many people. You must know that some of the business ideas proposed by Amazon are still very good. In this regard, let’s take a look at why the Amazon platform emphasizes products and neglects advertising.
The advertising forms launched by the Amazon platform are relatively simple, because Amazon pays great attention to consumers’ shopping experience, and everyone knows that if there are too many fancy advertisements on the platform, not only will they not be able to achieve the desired effect, A good promotion effect will often give consumers a poor shopping experience. Therefore, Amazon will collect and analyze personalized behavioral data of consumers on the platform such as searching, browsing, and shopping, so as to recommend relevant products to consumers, thereby improving product conversion rates and sales.
In addition to light advertising, Amazon also attaches great importance to the products themselves, because only products can truly serve and help consumers. I believe many people know that if you want to build a good Amazon store, product selection is still crucial in the early store preparation process. Once the product selection meets the needs and aesthetics of consumers, it is easy to Create a hot product of your own store on the platform.
This is all due to Amazon’s emphasis on products rather than advertising. Many Amazon consumers rarely pay attention to which store they buy products from, because when searching for product-related keywords on Amazon, they usually There will be no store, but the ranking of the product will be displayed directly. Therefore, many experienced Amazon sellers will choose the business idea of ”making fewer products and making more products”. Some stores may even only have a dozen or even single-digit products, but they do have very good sales data. appeared.
After reading the above, I believe that everyone will have a deeper understanding of the Amazon platform’s business philosophy of focusing on products over advertising, and if you also want to run an Amazon store If so, you still need to think more about the products, because only by choosing truly good products can your store run better.