With the development of cross-border e-commerce, more and more cross-border sellers are focusing on opening eBay stores. After novice sellers open a store, they have to find ways to promote the store’s products, but they don’t know what to do. How to do it. This article will introduce how eBay sellers promote their products after listing them?
1. Promotion methods.
Natural search can be optimized to attract natural search traffic, or you can directly connect and pay to attract traffic. There must be other promotion methods, such as social promotion outside the site, video promotion, category promotion, etc.
But for the platform, the best conversion points are search traffic and traffic that leads directly to traffic. If we talk about off-site traffic, the energy and money that sellers can spend can attract a large amount of traffic, then they can generate traffic outside the site. If this is not possible, it is recommended to spend more energy on natural search and through trains.
2. Sellers need to know what types of advertising are being run on the platform. The platform mainly offers two ways to promote products: promoted listings and large-scale brand advertising.
1. promoted listings.
This promotion will be related to advertising fees. In the platform search results, the seller’s products will be pushed to the top or other places.
Many people choose this type of paid advertising. The biggest reason is that the price is within an acceptable range, it is easy to operate, and the results can be tracked.
2. Large brand advertising.
Big brand advertising mainly targets brands with higher marketing frequency and budget, and optimizes product detail pages through brand solutions.
I believe that many sellers have received official invitations from the platform for advertising subsidy activities for promoted listings. In order to encourage everyone to use on-site advertising, the traffic direction has also been adjusted, from direct traffic to paid traffic.
Based on data and experience from previous years, Promoted listings account for approximately 16%-21% on the platform’s homepage. In other words, 20% of the products on the platform’s homepage are ranked through paid promotion within the site.
The above is the relevant introduction shared with sellers on how eBay sellers promote their products after listing them. If you are interested, you can take a closer look at the content. It is not easy to run a store now. Product promotion is very necessary. Only promotion can get more traffic and make more profits.