Many people are now working on the Amazon platform. This platform is indeed very popular now. This is a cross-border market. This platform is divided into red ocean categories and blue ocean categories. Many people are very interested in these two categories, but I don’t know much about it, so let’s take a look at what Amazon’s blue ocean category and red ocean category selections mean? What’s the difference!
1. What does Amazon’s blue ocean category and red ocean category selection refer to?
You can imagine the entire market as an ocean, consisting of the red ocean and the blue ocean. The red ocean represents the products that exist today. All industries are a known market; blue ocean represents the creation of new industries.
The Red Ocean market is a daily market with fierce competition, while the Blue Ocean is not a place without competition, but a new market area obtained through differentiation, which can obtain higher benefits on its own; compared with the two, in In the same limited circle, the red ocean market has a large number of people and fierce competition for resources, while the blue ocean market has high-quality resources, few people, and low competitive pressure. Blue ocean competitors can obtain higher and more profits. When this model is put into business After operation, it will be extended to blue ocean strategy and red ocean strategy.
2. The difference between Amazon’s blue ocean categories and red ocean categories.
Blue ocean market strategy: The company discovers unique value positioning through continuous innovation, changes the existing traditional existing system through innovation, and achieves improvement and optimization in terms of costs, consumer groups, consumption patterns, product changes, etc. Be unique in the enterprise and open up blue ocean space.
Red Ocean Market Strategy: Market competition continues to be fierce, corporate costs increase, and profits are meager. In the newly opened blue ocean market, new people continue to join. In the long run, a situation like the Red Ocean will also form.
Therefore, companies must start from scratch, surpass themselves, and stay ahead.
1. The Red Ocean market and the Blue Ocean market can transform into each other.
2. Red ocean market strategy focuses more on the current situation and how to surpass competitors, while blue ocean strategy is how to break away from the existing market, which is mainly a creative strategy.
3. The industrial structure of the Red Ocean strategy has been finalized, and companies in the Red Ocean market are forced to compete with each other; while the focus of the Blue Ocean strategy is not on defeating competitors, but on its own value. In terms of creation, it has opened up new market space and opened up a blue ocean market.
The above introduces the relevant knowledge about Amazon’s blue ocean category and red ocean category selection. After understanding the differences between these two categories, it will be easier and more careful during the operation process. , only in this way can we manage the store better and better on this platform, and only by persisting in doing so can we succeed.