I believe that there are still many sellers who choose to advertise on Amazon, because it can indeed bring more traffic and conversions to their products. If you choose advertising, daily data reporting and analysis is still necessary, because it can help everyone better optimize and adjust their advertising strategy. In this regard, let’s take a look at what is the Amazon Advertising Search Term Report? What information does it mainly contain.
1. What is the Amazon Advertising Search Term Report?
As a brand advertising data analysis report, it allows sellers to have an in-depth understanding of how consumers search for their own and competitors’ products on the Amazon platform within a specified period of time. Through this With this report, you can find out the popular search terms for your product, the top three ASINs that have received the most clicks for these search terms, and the number of clicks and conversions for each of the reported top three ASINs.
In addition, all search terms in this report are ranked by search frequency, not actual search volume, which is a measure of search terms compared to all other related and unrelated search terms in a given market an indicator of popularity.
2. What information does the report mainly contain?
Department, search term, search frequency ranking, #1 clicked ASIN, #1 clicked ASIN product title, #1 clicked ASIN click share, #1 clicked ASIN conversion share, #2 click ASIN, #2 clicked ASIN product title, #2 clicked ASIN click share, #2 clicked ASIN conversion share, #3 clicked ASIN, #3 clicked ASIN product title, #3 clicked ASIN click ASIN conversion share of shares, #3 clicks.
The related content of the Amazon advertising search term report is roughly the above. In the daily Amazon advertising process, everyone also needs to conduct more data analysis and refer to some data reports. , because only in this way can we know how to improve ourselves.