This article will focus on sharing: the most potential tiktok product selection cases, and is a hot interpretation based on the latest tiktok market research data. I hope it can help tiktok sellers in their product selection work and provide some Product selection inspiration.
(1) tiktok product selection case-clothing category.
Tiktok has always been the world of Internet marketing. Users and bloggers are always happy to express their fashion opinions and share their outfits. Some people also like to share unusual and novel clothing on tiktok. With this opportunity, the market trend of tiktok is very obvious, so DIY products have also been born. Some users are willing to cut old clothes again to rejuvenate the clothes and create a style that best suits them.
Now that the epidemic has gradually stabilized, the demand for people to go out to work is also growing crazily. Buying clothes has become more and more important, and the demand of the target group is also getting stronger and stronger. According to the estimates of the tiktok platform, clothing products will definitely be on the list of the peak sales season this year and become the trump card products. In addition to fashion clothing products, users are also increasingly willing to wear sportswear, which is also a new trend after the epidemic.
(2) TikTok product selection case-beauty products.
Beauty products are becoming more and more closely related to people’s lives and are gradually upgraded to essential products. This has also led to a linear increase in the market share of the entire care market and beauty market. Fortunately, Chinese beauty brands and skin care brands have gradually gained an international perspective, begun to pay attention to foreign markets, and very much hope to make overseas consumers aware of their brands through promotion methods.
Tiktok official advice is: Whether it is a real-person effect or a product display, sellers should try to display products in the form of short videos, so that the products can be displayed more intuitively.
In short, the above two categories are the most potential product selection categories on the tiktok platform. More and more people are paying attention to the dividends of these two commodities, but there are still many market segments waiting for users to explore. For example, DIY clothing products can better highlight the taste and uniqueness of clothing.