With the continuous development and growth of the current cross-border e-commerce industry, more and more people are investing in this industry, and Amazon, as a well-known cross-border e-commerce platform, chooses to settle in it and open a There are also a lot of people in the store. And many people will also place some advertisements appropriately when running Amazon stores. So how to distinguish between Amazon’s natural traffic orders and advertising orders? What are the sources of advertising flyers?
1. How to distinguish between Amazon’s natural traffic orders and advertising orders?
You must know that it is still difficult to distinguish between natural orders and advertising orders. For natural orders, generally only natural rankings can be used to make a rough judgment, which requires everyone to log in to Amazon’s backend. , find the order list, and then match and judge one by one according to the date of the order and the corresponding site, so you still need to do more research accordingly.
2. What are the sources of advertising flyers?
1. Keyword bidding.
This source is relatively common. Usually when advertising is placed, corresponding keyword bids are set, and then when consumers search for keywords, corresponding results will be displayed. If you If you bid appropriately, your product will have a higher ranking and therefore have a higher chance of conversion.
2. On-site promotion.
Compared with off-site traffic, on-site promotion is actually more accurate, and it mainly popularizes and promotes products through advertising.
3. Home page recommendation.
This is the system’s active matching recommendation based on the user’s shopping habits. You must know that this is the advertising placement with the highest conversion rate. To use this method to attract traffic, you first need to study how products are related, and select products to the maximum extent based on this relationship.
As for how to distinguish between Amazon’s natural traffic orders and advertising orders, I believe everyone will have a clearer understanding after reading the above. If you also want to place Amazon ads, you can actually refer to the sources of advertising sheets mentioned above to comprehensively choose your own more appropriate advertising promotion methods.