Many people will more or less need to pause the advertisement that is being opened during their daily Amazon advertising process, and many people will want to know if they have such an operation. What negative impact will there be. In this regard, let’s take a look at whether the suspension of Amazon advertising will have any negative effects? How to recover effectively?
1. Will the suspension of Amazon advertising have any negative impact?
The Amazon platform has a point weight for advertising. If you frequently pause advertising, it will definitely have a relatively negative impact on the seller’s point weight. Some sellers will pause their advertising when they find that the conversion rate is too low after investing in advertising for a period of time, or if their advertising is very good and there are many orders, but they are not prepared for product inventory, they will pause their advertising. However, these behaviors In fact, it will affect the points of the store.
You must know that the Amazon platform also makes money through sellers’ advertising fees. Once advertising is suspended, it will inevitably have a negative impact on the store’s sales, and this approach also violates Amazon’s computing mechanism. , it is also bad for the weight and ranking of store products, so you should not easily pause advertising.
2. How to recover effectively?
In fact, many sellers’ advertising suspensions are not manually operated, but are automatically suspended mainly due to insufficient budget. Therefore, in such a situation, everyone still needs to make adjustments and recover. For example, the daily budget cannot be set too low, it should be more than 20 times greater than a single bid, and the ad must be online for more than 16 hours a day. Of course, the budget is not static, and everyone needs to make real-time adjustments based on the actual delivery situation in daily life.
I believe that after reading the above introduction, you will have a clear answer to the question of whether the suspension of Amazon advertising will have a negative impact. And if you enable Amazon advertising, If you want to maximize the role of advertising, you still need to study more good advertising methods and techniques.