In recent years, more and more Chinese brands want to use the tiktok social platform to go abroad, create high-quality overseas operation strategies, and seize cross-border market development opportunities. So what is TikTok’s overseas marketing strategy? How should it be formulated? See the breakdown below.
1. Before going overseas for marketing, first choose the marketing target of the store.
After clearly implementing the marketing goals, look at the overseas work at this stage. Is it to expand the company’s influence? Or do you want to obtain other goals?
2. When formulating tiktok overseas marketing, first select the precise customer group of the store.
Understand the people you are facing, determine market segments, and capture the main characteristics and psychological activities of the target market and target audience. We need to know what kind of people they are, what kind of things they like, and what information they are easily attracted to?
3. When formulating TikTok’s overseas strategy, you should choose marketing content.
(1) Video.
When making a promotional video, you should start from the points of interest to the audience, grasp the core issues that the audience is most concerned about, and conduct a thorough and detailed analysis of their common doubts. answer. After completing the above work, try to choose a more appropriate hashtag to attract the attention of the audience behind the topic.
(2) Challenge.
Launching challenges is nothing new, and many brands are doing this. One advantage of launching a challenge is that it attracts the attention of the customer base through posting, thereby increasing the brand’s visibility in the process.
(3) Advertisement.
Sellers must try to learn more about the different types of advertising, and then choose ads based on the characteristics of the audience.
(4) Celebrity KOL marketing.
With celebrity marketing, you can effectively increase sales or brand reputation. This is the most popular marketing model on the TikTok platform.
In short, the above is TikTok’s strategy and approach to overseas marketing. TikTok sellers can find the most suitable TikTok overseas strategy by learning these strategies. In short, it is to grasp these three principles: check more about the characteristics of the target market audience, check more about the marketing goals, and learn more about the marketing content.