What are the latest policies introduced by AliExpress in 2020? These new policies will have varying degrees of impact on sellers. Let’s analyze AliExpress’s latest regulations.
The first is to no longer charge an annual fee, but to charge a deposit. The new policy stipulates that the deposit will be charged according to the business category of the store. If the store enters multiple business categories, the deposit will be selected. The highest amount within a major business category, and each store only collects a deposit once. When the seller no longer operates the store, the deposit will be returned. If the seller continues to operate the store, he needs to pay the deposit amount in time and then manually put the products on the shelves. If the seller is no longer operating a store, he or she needs to apply for after-sales service and apply to exit the category.
At the same time, there will be a special page on the AliExpress platform to display the details of margin deduction and repayment. If the deposit is deducted, the platform will remove the product from the shelves.
The second is that when sellers register on AliExpress, they must have a business license when registering an account. There are no specific requirements for the type of business license.
The third is that sellers must have a corporate Alipay account. At the same time, the seller must own or act as an agent for at least one brand. Sellers can choose to operate brand official stores or specialty stores based on brand qualifications.
The fourth is that for sellers who are new to the AliExpress platform, after the payment account for paying the deposit is designated, no changes in any form can be made until the store has exited or liquidated.
The fifth is that when the AliExpress store deposit is in arrears, it will not affect the credit of other platforms for the time being, but AliExpress has the right to dispose of it. If the circumstances are serious, penalties will be imposed. .
Sixth, if the seller has objections to the deduction of the deposit, the seller can appeal. If the appeal is successful, the deposit will be returned.
The seventh is about the return of the deposit. The seller has paid the deposit. If the seller no longer operates the store and there is no violation of the platform rules, the deposit will be returned to the Alipay account in the original way, or in Freeze the Alipay account.
If the seller violates the platform rules, the AliExpress platform will deduct the corresponding penalty and return the balance to the Alipay account, or freeze the Alipay account. As long as the seller does not violate the platform rules, this part of the operating cost can be ignored.