With the rapid development of the Internet, TikTok has become a world-renowned video social platform. Because the user base of the TikTok platform is very large, more and more TikTok sellers choose to cooperate with experts for promotion. Today we will talk about How can tiktok sellers find experts to cooperate with?
1. Clarify the goals of cooperation.
Sellers need to determine cooperation goals based on different marketing purposes, and then find experts who meet their needs. It is very important to clearly define cooperation goals. General cooperation goals are mainly divided into brand promotion and sales promotion.
Brand promotion mainly relies on the influence of experts to promote the brand and establish the brand image and brand recognition. Usually, the marketing budget is relatively sufficient, and the promotion methods are not limited to launching new products, testing products, promotional activities, etc.
The main purpose of sales promotion is to trade goods. It increases the sales of goods through cooperation areas with experts. It is more focused on profit margins and ROI. Generally, the budget is relatively limited, so it is necessary to carefully measure the cost of goods, Channel costs such as influencer commissions.
2. In the later stage of determining cooperation goals, select experts.
Sellers can complete the talent screening in the tiktok shop talent advertisement. Through indicator analysis data, they can judge more effectively and establish contact with the talent they intend to cooperate with. The indicator data of the talent square not only needs to pay attention to the talent’s already For some sales performance, it is also necessary to pay attention to the input and content interaction performance of the influencers. Sellers can quickly find strong and potential celebrities before starting subsequent cooperation.
Sellers need to pay attention to product category, number of fans and fan portraits when choosing celebrities. If the number of fans is too small, then just ignore it. After all, although the number of fans is very small, although the price is very cheap, the publicity effect will be very poor.
The above is the relevant content on how tiktok sellers choose to cooperate with experts. Currently, there are many experts on tiktok platform. If sellers want to choose experts to cooperate, they first need to consider whether the fans of the experts are related to the audience of their products. consistent. If the fans do not match, even if the celebrity has a lot of fans, the promotion effect will not be achieved.