The development prospects of shopee are indeed very good, but for novices who do not have the supply of goods on the shopee platform, because of the importance of product selection, any new product will affect the operation and sales of the entire store. So, let’s learn about shopee together. How to choose the main product category!
First: transportation costs.
When selecting product attributes, you need to consider the size and weight of the product, because this involves logistics billing issues. If an item is too large or heavy, the express fee will be borne by the buyer and the buyer should not charge more. If it is borne by the seller, the cost is too high and it is likely to lose money. Therefore, in order to avoid this situation, sellers must consider the transportation cost of the goods when selecting goods.
Second: profit margin.
When choosing products, try to choose products with larger profit margins. If the profit margin is too small, posting may be required, and there is no need to choose such a product. Regarding the profit margin of a product, you need to refer to the purchase cost of the same product and the pricing of competitors on the platform, and then set a reasonable profit margin based on the store’s sales cost.
Third: Repeat purchase rate.
As more and more sellers enter shopee, product homogeneity is inevitable. Even so, when picking products, it’s important to understand which products buyers purchase more frequently. Consumers who find it useful after making one purchase are likely to keep coming back. This will bring more positive reviews and more reviews to the product, and according to statistics, items used in daily life will have a higher repeat purchase rate, such as toilet paper, toothpaste, toothbrushes and other items.
Fourth: Product delivery speed.
Many consumers are very interested in delivery and shipping speed, which will also have a certain impact on store sales. Therefore, when looking for sources of goods, you must try to choose suppliers that are close to the official shipping warehouse and have high delivery effects to ensure that the order delivery rate remains at a high level and win. More customers’ trust.
Fifth: Market competitiveness.
When choosing the same product, it is necessary to analyze the market competitiveness of the product, analyze the number, ranking, sales volume, selling points, user experience, etc. of competing products, comprehensively analyze the gap between the product entering the market, and highlight the advantages of the product. Better bring products to market.
The above introduction is relevant knowledge on how to choose shopee’s main product categories. You can refer to the above five points, or you can choose products from front-end search, weekly market reports, category policies, text popularity, and special sales activities, because These are currently popular and popular products on the platform. When choosing a category on Shopee, you mainly need to have a full understanding of the store category, so that you can know how to choose the category. Category is important, but the most important thing is Product quality and promotion.