Product selection is the only way for every e-commerce company. The quality of product selection is directly related to subsequent product data, sales, etc. It is not an easy task. Can Shopee stores sell products of different categories?
1. Shopee store product lines can be divided into.
1. Drainage model: The category is large, the traffic is large, but the profit is low, and the drainage capacity is sufficient.
2. Popular models: Stores are one of the main sources of traffic, with certain profit margins and certain sales.
3. Profit: It is the main source of profit for the store. The sales volume is not large, but the profit margin is large, accounting for most of the store.
4. Event models: exclusive for events, with better event effects and higher sell-out rates.
5. Positioning models: Anchor models are not for sale and are only used to assist with pricing.
6. Main promotion reserves: new products are ready for launch. After testing, it’s okay and has the potential to become a hit.
7. New product advance payment: It is expected to be used as a product for testing and later promotion.
8. Clearance payment: Seasonal products for which clearance payment is to be made after the season is over.
2. Can Shopee stores sell products of different categories?
Shopee stores can sell different categories of products. In the early stage, it is best to directly sell popular products. You can focus on the traffic-draining products, and then gradually introduce profitable products. Of course, the profitable funds must form complementary or similar products to the traffic funds before the traffic funds can be used for profit. Money brings traffic, and profits are gradually used to subsidize traffic, making the entire store full of vitality.
1. Drainage funds: usually account for about 15%-20%, and the traffic accounts for nearly half of the store.
2. Popular models: generally account for about 5%. Of course, the more stores, the better.
3. Profit: usually accounts for about 70%, and profit output accounts for more than 60% of the store.
4. Activity model: 10%-20% is more ideal, generally speaking, it is a product with better activity effect.
5. Positioning models: usually account for about 5%, with low sales volume and low total profit output.
3. Analyze product selection according to store type.
1. Vertical categories.
In the early stage, you can start from the sub-categories with relatively large traffic in the category.
2. Crowd positioning.
Delineate the number of SKUs for each subcategory based on the defined group of people.
3. Grocery store.
There is no limit to the selection of products. According to the purpose, the main consideration is to start from its own advantages and consider the category traffic size, competition, profit, supply chain, life cycle, etc., because it is a single product that wins.
4. Lifestyle.
The method of product selection depends on the development and layout of the product line.
The above introduction is the relevant knowledge that shopee stores can sell different categories of products. To do shopee cross-border e-commerce, you must use ERP for store management. Store products can be classified according to product attributes to facilitate buyers to find their favorite products. The first two categories of the store suggest the most attractive products in the store. Further optimization can also be completed through store decoration.