Some eBay merchants have opened their stores for a long time and still have no sales, but some have orders within a few days of opening. So, why is there such a gap among merchants who have just opened a store? In fact, this has a lot to do with eBay’s operation and promotion skills. If you blindly open a store without knowing anything, you will naturally not have high sales, so merchants should still understand the skills of operation and promotion.
1. The pricing must be reasonable.
If there is a relatively large gap in pricing for the same product, then naturally there will also be a gap in sales. Therefore, merchants must pay attention to the price of the product when opening a store, and consider the cost of the product before setting the price. , customers and similar competing products.
Before putting the product on the shelves, you must consider the cost, and then price the product based on the positioning of the product and the prices of similar products.
2. The product details page is very important.
Sometimes whether buyers will buy the goods in the store has a lot to do with the product details page. Merchants can refer to the details page design of similar products with better sales and choose the best ones. Then combine the features of your own products to optimize the details page.
3. Paid traffic and natural traffic.
Regarding the operation and promotion of eBay, there are two normal methods of promotion, namely natural traffic and paid traffic. If the merchant does not want to spend too much energy and wants to have a large amount of traffic, he can attract traffic through paid traffic. On the contrary, if the funds are insufficient, he should spend more time learning how to attract natural traffic.
However, one thing to note is that it is better for merchants to conduct paid traffic when the store is relatively stable, otherwise the money may be spent without any effect.
There are many ways to operate and promote eBay. If you want to achieve success on the eBay platform, you must devote enough energy to studying how to promote and operate well. Only by mastering the skills of promotion and operation , can bring more traffic to the product, thereby increasing the sales of the product. Without mastering the skills, it is difficult to bring any substantial results.