For sellers who operate Shopee stores, successful store registration is only the first step in opening a store. Sellers also need to make various preliminary preparations to ensure that the store has good subsequent transactions and conversions. For example, when listing a product, you must write down the attributes of the product. How should Shopee sellers fill in product attributes?
After entering the product name and category of the product on the shelf, Shopee sellers should also add product attributes under the product attributes. If you need to fill in product tags, please follow the steps below:
1. Open all the products that need to be tagged, and add the keyword “#” to the product description interface to form a tag, which supports up to 18 tagged items.
2. It is recommended that Shopee sellers think about the structure of the tag before adding tags and form a template so that future products can use this template to edit tags. For example, “first category + second category + product + style + material + popular tags + store name”.
What are the benefits of labeling products?
1. Increase the probability of a product being searched
The more complete and accurate the attributes of a Shopee product, the greater the chance of appearing in search results for related keywords and products.
2. Help buyers understand product details and reduce the need for chat
Product details can allow buyers to accurately understand product-related information and help buyers understand products. Accurately assess whether items meet requirements and reduce the likelihood of returns. On the one hand, it can effectively reduce the need for chat inquiries and promote transactions and conversions faster.
3. Urge sellers to strictly abide by Shopee product attribute specifications
In order for buyers to have a higher-quality shopping experience, Shopee sellers must choose product categories/attributes that match the products. , because wrong product categories/attributes may affect your product classification or be removed from the shelves. The existence of the logo can effectively urge merchants to strictly abide by Shopee’s product attribute specifications, so that products can be accurately displayed in front of buyers.
Once the Shopee system finds that there are invalid product attributes in the product, that is, the product attributes do not match the product, it will promptly remind the seller to make modifications on the product page.
If the product does not match the brand attributes, the Shopee platform will temporarily remove the corresponding product. The seller can make timely modifications and re-list the product based on the reasons for prohibiting sales at the bottom of the page.