Nowadays, companies engaged in foreign trade are aware of the importance of building foreign trade websites. However, as there are more and more website building companies engaged in foreign trade, competition has become more and more fierce. If the foreign trade website is not highly professional, it will be very difficult. It is easy to be abandoned by customers and choose peers. So how can you make your foreign trade website look more professional?
1. Choose the color of the website.
The overall tone of the site can often reflect the professionalism of the site.
Various industries and products have their own mainstream tones. If companies use them properly, they will leave a professional impression on customers at a glance. For example, the main color of agricultural and environmental protection products is green, the main color of mechanical technology products is blue, and the home industry uses light colors such as gray and white as the main color.
When foreign trade companies build foreign trade websites, they must first search for websites with high ranking peers and local related industries through keywords, and choose the main tone of the website that is suitable for their own industry. Determining a good tone is the first step to success. step.
2. Bright banner image.
After the user visits the site, the browsing order is from top to bottom, and most of the banner images occupy half to one screen of space. Therefore, the design of the banner image has a great influence on whether the user can continue browsing. The impact is that some companies do not pay attention to the design of banner images and only put products on them. The images even provided to website construction companies are not clear enough. The effect of placing them in banner images can be imagined.
The banner image of a website needs to show its main products and biggest selling points to customers. Since users have limited time to browse the website, the text on the banner chart must be concise. It is best to use a short sentence to demonstrate the advantages of the product, or to hit the customer’s pain points and needs. Please note that the banner image should link the corresponding products to the corresponding products to facilitate customer interest.
3. Do a good job in product details.
Whether it is the B2B platform Alibaba International Station, or a product display page independent of the foreign trade station, whether the product details can capture the hearts of visitors will directly affect the conversion of inquiries. Unlike the fixed model of the detailed information page of Alibaba International Station, the product details of the independent station can be designed according to the characteristics of the product when setting up, such as color matching and layout.
Please note that the content of the product details page of the independent website should not be too much or too long. This will easily prevent customers from grasping the key points, and will affect the page loading speed and affect the user experience. When it comes to site optimization, you cannot simply change parameters or repeat text in large quantities, as this will have an impact on website rankings.
4. Company profile shows strength.
Many of those who enter the website through Google Optimization and other channels are large buyers. They are often looking for long-term suppliers and purchase in large quantities. Their inspection of the company reveals product quality and product advantages. , also attaches great importance to the strength of the enterprise.
So the company introduction part is also their focus. Therefore, companies in this area need to put some hard things: such as company development history, factory pictures or videos, photos of exhibitors, photos of foreign visitors, qualification certificates, award certificates in the industry, etc. Fully demonstrate your hard power!
The above introduces some ideas on how foreign trade websites can show their professional level and improve questionnaire surveys. I hope it will be helpful to everyone.