Under the dual influence of economic globalization and the rapid development of the Internet, TikTok has quickly become a world-renowned short video platform, and more and more people are promoting it through TikTok. TikTok promotion and marketing strategies can help everyone better market their products. Today, let’s talk about what are the TikTok promotion and marketing strategies?
1. Hashtag challenge.
Hashtag challenges are currently a popular promotion activity. These activities are basically non-sponsored, but as long as the content is good, marketing strategies can be used to quickly become popular among users. Hashtag challenges are especially easier for influencers to pull off.
2. User participation.
Another way in tiktok’s marketing and promotion strategy is user participation. Just by formulating a topic to invite users to participate, you can also achieve the promotion effect.
3. Brands take over advertising.
This is one of the more pure forms of marketing promotion of TikTok advertising, in which images, short video clips and GIFs can become the predecessors of brand landing pages. Since this category is exclusive, only one brand can use that specific category each day. TikTok’s marketing tools are very simple to use and very user-friendly, especially when promoting specific products or services, the effect will be more obvious.
4. In-feed native advertising.
Sellers can add website links and buy now buttons to their ads, which will allow users to go directly to relevant pages. These are ads that can be skipped directly, and there are many options for designing the overall ad. Sellers can make statistics based on the click-through rate, number of impressions, total page views, and video viewing time.
5. Hashtag challenge advertising.
In this type of ad, the user will see a specific banner ad that directs the user to a specific challenge page. This tool is mainly targeted at specific consumers and will have more conversion opportunities.
The above is the relevant content of tiktok promotion and marketing strategies. Currently, there are many users on the tiktok platform, and there are also many sellers. If sellers want to attract traffic, they must know how to use various tiktok promotion strategies, otherwise they will have to do it all by themselves. Research then makes it difficult to get a lot of traffic. If you want to know more relevant knowledge, you can pay attention to Lianlian Cross-border Payment.