There are many sellers opening stores on the lazada platform, and they have been improving the operating rules of the platform. This article will introduce what are the operating rules for sellers after opening a store on Lazada? What are the operational skills?
1. Lazada seller store operation rules.
1. The platform has category restrictions for cross-border sellers. Products such as liquids and adult products are not allowed to be sold, and there are many national customs control restrictions.
2. No commission is charged. Cross-border stores need to pay a commission of 1%-4% and a financial processing fee of 2%.
3. Local stores need to bind local bank cards to collect payments. If domestic sellers do not have a local bank card, they must find a payment collection service provider, which means they need to bind other people’s bank cards. After the platform releases the money, it will withdraw the money and transfer the payment to the seller through transfer, but a handling fee will be charged, usually about 2% of the withdrawal payment.
2. Operation skills.
1. Make sure you want to enter the site and dig deep into the category.
Different sites for cross-border e-commerce in Southeast Asia have different religious beliefs, languages, living habits, and cultural differences. Therefore, it is necessary to avoid selling products that do not conform to customs. In terms of operations, there must be a focus on selecting products for a single site, deeply exploring user needs, and focusing on 1-3 national sites.
2. Determine the core keywords of the category or product.
The languages in Southeast Asia are different. The same Chinese keyword is translated from Chinese into English, and then translated from English into a small language. This process is very necessary. Usually the translated keywords are not necessarily the words that local buyers search for. Therefore, many sellers upload a lot of products, but the traffic is always not good. Therefore, in the process of operating a store, it is necessary to find core keywords that match local buyer searches to attract traffic.
The above article introduces in detail the operating rules and techniques for Lazada sellers after they open a store. When Lazada sellers operate their stores, they must abide by the platform rules and not violate the bottom line, so that they can operate their stores well. Of course, each seller can also make appropriate adjustments according to his or her actual situation.