Every seller who has opened a store knows that store sales on Amazon’s cross-border e-commerce platform not only rely on operations, but more importantly, product selection. The quality of product selection directly determines the later sales volume of the store. However, in order to choose products that can sell well, sellers sometimes step into Amazon’s product selection minefield. The following summarizes several minefields for Amazon’s cross-border e-commerce product selection.
1. Products that require certification.
Some products that require certification, such as food, cosmetics, maternal and infant products, and electronic products, require corresponding certification certificates. For novice sellers, if they want to sell these products, they can find factories with certification certificates. However, sellers must not choose products without certification in order to save money. Even if these products are sent to Amazon, there are potential problems.
2. Similar products with low reviews.
If most of the reviews for a certain type of product are very low, it means that this type of product has unsolvable pain points and there may be issues with returns and exchanges. Although low star ratings may not be a big problem, for novice sellers, if the after-sales service is not handled well, the cost of returns and exchanges will be very high, resulting in losses.
3. Products with too low unit price.
If the price of a product is already less than $20, after adding advertising and promotion fees, the seller’s profit will be less than 30%. Although the product cost is low, the operating cost is high and it is difficult to make enough profits, let alone create a brand in the future.
4. Products with multiple SKUs and models.
Sellers should avoid selling products with multiple SKUs and models, such as clothing, shoes, etc. The competition for this type of product is very fierce and unless the factory itself produces these products, it is recommended not to try it. For auto parts and machine accessories, sellers also need to constantly try out various models. Although these products are easy to sell, they are also prone to problems.
5. Seasonal products.
If seasonal products do not control the inventory and the rhythm of new products, they may overwhelm their own inventory. Moreover, Amazon’s cross-border e-commerce operations now require goods to rotate regularly, which is even more difficult to control for seasonal products.
6. Products with too high threshold.
The sales threshold of some products is relatively high and requires relevant qualifications or specific licenses before they can be sold. For example, medical devices, food additives, etc. These products need to pass specific certification and inspection before they can be put on the shelves for sale. For novice sellers, it is recommended not to try these products with high thresholds, otherwise they will easily be complained and punished by the platform.
In general, it is very important to choose products that suit you and avoid stepping into the minefield of Amazon product selection. Sellers need to carefully analyze the market potential, competition, sales cycle and other factors of the product, and conduct sufficient market research and data analysis in order to select high-quality products and achieve success on the platform.