On the AliExpress platform, merchants can easily register an online store and start operating it. However, in the actual operation process, there are some expenses that must be borne. Therefore, some merchants consider settling on the AliExpress platform before opening physical stores, but before making a decision, merchants need to understand the costs of AliExpress. So how much are the advertising and other expenses for doing AliExpress for one year?
AliExpress used to be completely free to enter, but the situation is no longer the case. Now, only businesses can enter, and most areas require an annual AliExpress credit card fee.
In addition, the cost of opening an AliExpress store also includes production costs, packaging costs, transportation costs, taxes, photography and production costs, etc. Among them, the production cost is usually about 20% of the commodity cost, the packaging cost is usually about 5 yuan, and the transportation cost usually includes warehousing logistics and express delivery costs, which is usually about 12 yuan. Taxes typically account for about 6% of sales, and filming and production costs typically account for about 3% of sales.
In addition, the cost of opening an AliExpress store also includes labor costs and advertising costs. Labor costs include employee salaries, social pension insurance and corporate office expenses, which are usually around 30,000 yuan per month.
Marketing promotion is part of the one-year advertising fee for AliExpress, which can be used to purchase traffic and other e-commerce promotion activities. Generally speaking, marketing and promotion costs account for at least 10% of total sales. For Tmall merchants, even more than 20% of marketing and promotion costs are normal. Taking a product priced at 60 yuan as an example, assuming monthly sales of 500,000 yuan, 8,333 products need to be sold, and 277 products need to be sold every day. If it is assumed that the conversion rate of the AliExpress platform is 2%, 13,850 UVs (visiting users) need to be introduced every day, and assuming that advertising accounts for 20% of the total traffic introduced, then 2,770 UVs need to be introduced for marketing promotion. On the AliExpress platform, marketing and promotion can be carried out through Taobao Express, official website and various theme activities (such as group buying). Assuming that it costs 1 yuan to acquire a customer, it will cost 277 yuan per day for marketing and promotion, and 8,300 yuan per month, which is equivalent to 16% of total sales.
The above is the content of advertising and other expenses for one year of doing AliExpress. The costs include production costs, packaging costs, transportation costs, taxes, filming and production fees, labor costs and advertising costs. wait. AliExpress entry costs involve many aspects, each of which requires attention to cost control in corporate management to improve corporate profitability.