When putting shopee products on the shelves, you need to write a good title. Each product title contains several keywords. The selection and combination of keywords is very important. This article will introduce how to set shopee product keywords? What are the title requirements?
1. Shopee product keyword setting steps.
Popular keywords are defined as keywords with high click-through rates and multiple visits by users. Therefore, sellers like to use popular keywords. However, there are some special cases where sellers should avoid using popular keywords.
When writing titles, you need to include first-level categories and long-tail words. The relevance of keywords means that there will be relatively accurate traffic. Only accurate traffic can bring what is needed. Transformation.
So the early natural exposure traffic depends on them. Sellers should try their best to put product keywords in the title to increase the chance of search hits and ensure the continuity of keywords.
Tags will be an important source of product keyword selection, so store tags should be strengthened. The title should have a clear structure and logic and be readable.
Keywords must be closely related to the product, do not use irrelevant words in the title; keywords must highlight product features, summarize product selling points, and convey valuable information.
The product title has some requirements. Some illegal words and extreme words cannot appear. At the same time, in order to make the product title more effective, the seller must select suitable keywords and then arrange and combine them.
2. Title requirements.
The title has a character limit. If the title is too short, many search terms will not be covered, and users will not be able to search for products.
Standard title: brand + category word + product attribute + long tail word + modifier. Keep the spacing between keywords in the title as short as possible, and put all product keywords in the title as much as possible, thereby increasing the chance of search hits and conveying more selling points in the title. It is best to ensure that the title length is 60%-80% of the platform’s requirements.
The above article introduces how to set shopee product keywords. Those who are interested can take a closer look at the above mentioned content, which will benefit everyone a lot. Sellers must know that keywords are very important, which allow consumers to accurately search for the products they need.