As the competition in the Amazon market becomes increasingly fierce, Amazon sellers need to conduct competitive strength analysis to surpass their opponents and obtain more results. Amazon product selection competition analysis can be achieved through the following four aspects.
First, pay attention to product pricing. Sellers need to regularly monitor their competitors’ pricing strategies to avoid passively participating in price wars while ensuring their own shopping cart share. In addition, sellers need to focus on inventory utilization and shortening delivery times to better meet customer demand.
Second, pay attention to product reviews. Sellers need to research the top ten products in the market that are similar to or similar to their own products. If these products have more than 300 reviews, it means that this market is difficult to expand. Sellers should focus on competitive products, such as those that are on the Amazon Best Seller list, have fewer reviews, and can fill product gaps or market needs.
Third, pay attention to product keywords. Sellers need to add product-related search terms in product listings to maximize exposure and pave the way for conversions. Sellers also need to pay attention to product titles and pictures, and combine the platform’s A9 algorithm and relevant guidance to write titles that include brand, color, size, material or other keywords to facilitate matching calculations by the platform algorithm and users’ accurate understanding of the product.
Fourth, pay attention to product sales numbers. Sellers need to understand the selling points and buyer needs of the product before putting it on the shelves for sale, so that they can write product content that buyers want to see and know about. Sellers can use competitors’ sales data and other data to make more favorable decisions, supplement their own deficiencies from the information obtained by competitors, and better grasp market demand.
The above focuses on the importance of analyzing the competitiveness of Amazon’s product selection from four aspects: product pricing, product reviews, product keywords and product sales numbers. Specifically, sellers need to pay attention to competitors’ pricing strategies, the quantity and quality of product reviews, keyword usage in listings, and competitors’ sales data to determine their own product pricing strategies, keyword selection, and product descriptions. wait.