Currently, there are still many people who choose to open stores on the Wish platform. For these sellers, the daily operations after the store is opened are still very critical. Everyone needs to pay attention to the various data of the store at all times, and the return rate This piece of data deserves special attention. Let’s take a look at Wish’s average return rate before it closes the store. What are the other reasons for returns?
1. What is the average return rate of Wish before the store will be closed?
The calculation method for Wish’s refund rate is mainly the refund amount/total sales, and each product in the store has two thirty-day assessment periods, ranging from 0 to 30. Days range from 63 days to 93 days. During this assessment period, the refund rate that the wish platform can accept is generally 8% or a lower value. Therefore, if the average return rate exceeds this data, it may even be higher. If so, it is very likely to face the risk of store closure.
2. What are the common reasons for returns?
1. Logistics reasons.
If you encounter a logistics peak period, your orders are likely to encounter logistics paralysis during transportation, which will lead to delayed arrival of many orders. A large amount of late arrival means that the order may be returned.
2. Product problems.
If the product is a live product, once it is discovered that the light is on due to accidentally triggering the button during transportation, some logistics companies will return the goods or postpone them. For consumers, if they don’t want to wait too long, they will choose to return the product.
3. If consumers find that the goods are damaged after receiving them, they will generally choose to return them. For example, some fragile items may be easily damaged if they are not packaged properly during transportation. , and if the seller finds that this situation occurs frequently, he still needs to communicate with the logistics company in time to solve the problem.
In short, in the daily operation of Wish store, everyone must consider all aspects and operate it more perfectly, because only in this way can the occurrence of store returns be minimized, thereby improving Wish’s The average return rate is kept at a relatively low level, so you don’t have to worry about your store being blocked.