The most popular and popular advertising platforms today are Google and Facebook. Many advertisers want to make the right decision and choose the platform that best suits their needs and make the most of their limited budget. Although these two platforms are often regarded as competitors, but in a practical sense, their use does not conflict or harm each other. On the contrary, both Google and Facebook have their own advertising advantages. Different platforms have different characteristics and require corresponding strategies. Get better advertising returns. So, let’s learn about the difference between Google and Facebook ads? Which one is more suitable for placement?
1. What is the difference between Google Ads and Facebook Ads?
Google Ads is an advertising platform based on pay-per-click, which can be used to run paid ads for businesses. These ads will appear in search results on Google search partners or the Display Network, as well as on pages on Google or other sites. At the heart of Google Ads is the Search Network, which enables advertisers to display commercial ads to users who are actively searching for products or services they may need.
In the search network, the key to search advertising campaigns is keyword selection. You can choose keywords related to products or businesses. When a user searches for a keyword-related query, a display ad is triggered on the ERP for the user to click. Every time a user clicks on an ad, the advertiser will be charged a certain fee. This method is called “pay-per-click” advertising. It is necessary to set a higher click cost for each keyword, which will notify Google that it is willing to pay for How much someone pays when they click on an ad. The main purpose of advertising on Google is to attract new (or existing) customers who are actively searching for information related to the products or services offered by the website.
The method of advertising on facebook is paid ads, these ads will appear in the user’s news feed and the right column on the desktop. These ads are very similar to facebook user’s posts, so they can easily be compared with Users see other posts that are confusing, increasing the ad’s exposure.
2. Which one should you choose, Google Ads or Facebook?
The advertising platforms of Google Ads and Facebook are both very powerful. They have many things in common. In addition, they are complementary. Instead of hindering each other’s competitive relationship, they should be applied to each other as much as possible.
The above introduction is what is the difference between Google and Facebook ads? Knowledge about which one is more suitable for advertising. In the field of online advertising, Google ads and Facebook ads are extremely effective marketing platforms. Combining them can bring more powerful publicity effects. Therefore, these two should be combined. Platforms are viewed as complementary rather than antagonistic relationships, rather than a simple “either/or” relationship. You should not blindly imitate, but find the most suitable promotion strategy through testing. Different products, prices and promotion budgets will affect the overall effect of the advertising strategy. Only by deeply understanding the market and the target audience can you As well as the characteristics and promotion trends of the platform, you can become an excellent online marketing expert.