If Chinese cross-border e-commerce sellers want to carry out advertising and marketing through Tiktok, they must strictly follow the basic process of advertising. The following is the Tiktok advertising and promotion process. I hope that the useful knowledge in this article can help Tiktok Novice cross-border e-commerce sellers bring inspiration.
1. Tiktok promotion process: open an account first.
You cannot run ads without an account. Tiktok cross-border e-commerce sellers must first register a dedicated advertising account. Advertising accounts and operating accounts are different. When registering and opening an account, you need to log in to the Tiktok Seller Center port and take out your business license to register. 2. Tiktok promotion process: specific steps.
After registering a Tiktok advertising account, log in to Tiktok’s seller center and follow the Tiktok backend instructions to enter the operation page of the advertising management backend. When creating Tiktok marketing promotion ads, you should pay attention to three levels: the first is the promotion campaign, the second is the ad campaign, and the third is the advertisement.
In the process of official promotion, a Tiktok promotion-related series can support at least one or even multiple ad groups. At most, it can even accommodate 999 ad groups.
The first action for Tiktok sellers is to create a “promotion series” and choose the correct promotion target. Normally, Tiktok provides three options – “Brand Awareness”, “Audience Intention”, and “Behavior Transformation”. If Tiktok sellers want to use this promotion plan to be exposed to more people, or to increase the number of views and track users until they place an order, they can use this function. Don’t forget: enter the name of the “promotion series” and the specific advertising budget later. Budgets can be relatively free.
In short, Tiktok cross-border e-commerce should pay attention to the following points when implementing advertising promotion settings: first, register an advertising account and distinguish the advertising account from the operating account; second, You need to log in to the backend to create a promotion series; the third is to formulate a Tiktok promotion plan based on the actual promotion goals.