As a novice e-commerce seller, you will be more or less afraid of being punished for not understanding the platform rules when you first join the platform. In order to prevent this from happening, you must be familiar with the relevant rules from the beginning. This article will introduce what are the requirements for shopee sellers in the process of operating a store and listing products?
1. Product listing requirements.
1. Prohibited products cannot be uploaded. For some counterfeit products or products without brand authorization, sellers cannot put them on the shelves, otherwise they will be removed from the shelves and points will be deducted, resulting in store closure.
2. Brand authorization issues. Although the platform does not strictly stipulate that sellers’ products must be branded, branded products have more advantages than unbranded products. At the same time, sellers are qualified to apply for shopee mall and can obtain display on multiple mobile terminals, bringing more traffic and transformation. There must be a brand that chooses the corresponding brand name when putting it on the shelves, otherwise OEM can be selected.
3. Product descriptions must be true and effective. For example, store product descriptions cannot be inconsistent with actual products, or misuse text keywords to mislead searches.
4. Raising the price of a product before an event and then discounting the product during the event is a misleading discount and the product will be automatically removed from the shelves. If the discounted price of the product is higher than the original price, the product will be removed.
5. The platform has relatively low product requirements. Sellers cannot upload products repeatedly, and product information must be true and valid. Therefore, the most important thing is to understand the platform rules of the product, and then put the product on the shelves according to the requirements, so that you don’t have to worry about the product failing the review.
2. Image size rules.
1. Each product list has three or more professionally taken product pictures
2. Each product picture can be kept clear and taken from a non-pixelated angle.
3. The product pictures should have a good feel, and there should be no reflective products that would appear as photographers when shooting.
The above article gives you a detailed introduction to the requirements for shopee sellers in the process of operating a store and listing products. It is not easy to run a store now, and many problems will arise. The policies and rules promulgated by the platform are becoming more and more strict, restricting sellers everywhere. Sellers need to constantly optimize themselves to develop in the long term.