The details page of a product can also affect the conversion of the product. Therefore, after choosing to open a store on the Shopee platform, sellers must not only put good products on the shelves, but also need to know how to optimize the product details page, so as to get more customers. sales volume. This article will introduce how shopee sellers can optimize product details pages?
1. Optimize the title.
If you want to have an attractive product details page, the first step is to make a good title. A good title will have an advantage in the search results. First, it must be related to the product, and do not use irrelevant words in the title. words, use enough keywords, so that the hit rate is higher when customers search for products.
When setting the title, you must highlight the selling points and provide valuable information. The title usually contains the store’s brand words, product words, product selling points or other modifiers, etc. You can also use some hot words. Search words.
You can go to shopee’s weekly market report to find the hot search words among buyers, or refer to the keywords used by hot-selling products in related markets. You can also enter product words in the search box, and recommended phrases will appear. These phrases It is a hot search term in the system and is also related to the product.
2. Attractive product pictures.
Product pictures are divided into main pictures and sub-pictures. The main picture is more important than the sub-pictures. The main picture is the key to attracting sellers. The main picture must be good, so that it will attract people to look at it. A high-quality main image should show the whole picture of the product, and text can be used to highlight the selling points of the product. The text should be short and concise to highlight the selling points of the product.
Sub-pictures mainly serve to supplement product information. Buyers will deepen their understanding of the product through sub-pictures. Scene pictures can be used. Product pictures should vary from place to place. Consider the aesthetics of the target market and respect local customs. .
Store diagnosis can generally be carried out from two aspects, one is the product, and the other is the store itself. Before uploading a product, you should have a thorough understanding of the product you choose.
Through the content introduction of the above article, you can understand how shopee sellers optimize product details pages. This optimization step is very important. If the product details page is attractive enough, you will not have to worry about sales, which means you will get more and more profits. If any sellers are interested, you can come and take a closer look.