In daily operation scenarios, some Douyin overseas stores will violate platform rules and be forced to limit orders. There is a certain activation threshold for order restriction. Only when certain usage scenarios are met, orders will be forcibly restricted. So under what circumstances will Tiktok sellers be restricted from placing orders? How to solve it?
1. Functional description of order limit.
The so-called order limit is OVL, which officially limits the number of daily orders for Tiktok platform stores. If the upper limit has been reached, no more orders can be accepted. Tiktok hopes that through the order limit model, it will force sellers to improve their order management capabilities and fulfillment capabilities. If the seller’s delayed fulfillment rate is too high, the order limit standard will be implemented.
2. Under what circumstances will the order limit function be activated?
When the delayed fulfillment rate exceeds 10%, Tiktok’s purchase and order restriction measures will be passively activated, so sellers are best to control the delayed fulfillment rate at a more ideal level – 4% . What should I do if my order has been restricted due to delayed fulfillment rate? All order restriction penalties are measured based on the account’s order volume in the past month.
If the account can meet the following standards, it can meet the requirements for immediate lifting of restrictions: all Tiktok orders have been changed to “shipped” status; or the delayed fulfillment rate of the Tiktok store has been controlled at 4% or the following. TikTok Shop will implement order restrictions based on different levels of delayed fulfillment rates. The higher the delay in fulfillment rate, the more severe the penalty will be imposed on Tiktok stores.
Since TikTok officials will evaluate the delayed fulfillment rate of accounts at the same time every day, the upper order limit for the same account may be different. This threshold depends on the current delayed fulfillment rate.
In short, when Tiktok restricts purchase orders, sellers should check whether the store’s delayed fulfillment rate is below 10%. If it has exceeded this value, the data should be controlled below 4% as soon as possible. , to prevent triggering the opening of the “order limit mechanism”; in addition, if the value of the delayed fulfillment rate is higher, the longer the penalty time will be.