For novice cross-border e-commerce sellers, advertising types may be a relatively unfamiliar field. In fact, in addition to Lead Generation, there are many subdivided Tiktok advertising types. So what are the Tiktok advertising types? Please see the following analysis of Tiktok dry information.
1. Types of Tiktok ads: open-screen ads.
Open screen advertising is also called Brand Takeover. This advertising mode is that when a Tiktok user opens the app, the opening screen advertisement will instantly occupy the entire screen and appear on the screen for a few seconds. Currently, open-screen ads can only display one advertiser per day, which leads to an increase in costs. Since the cost of advertising is very staggering, it is not very friendly to small and medium-sized sellers and is only suitable for big brand merchants who are not short of money.
In addition to posters, cross-border e-commerce sellers can also choose videos, GIFs and other forms as materials for opening screen advertisements, or add a jump link. Drain users who watch the advertisement to the target link, which can be within the site or outside the site.
When a jeans brand ran an open-screen advertisement, it directly placed a hyperlink so that customers who clicked on the advertisement would be sent directly to the Tiktok platform challenge page.
2. Tiktok advertising types: homepage advertising.
Homepage advertising is also called “top view”. You can add links within the site or outside the site at will, but this advertising mode does not appear immediately as soon as you open the application, but needs to wait for a few seconds before being exposed. This kind of advertisement has an advantage: it is very long, even up to 60 seconds. This kind of advertisement is also played in full screen, accompanied by background music and automatic playback, which will give users an immersive experience.
In short, the above are the important components of Tiktok’s advertising types: open-screen advertising is more expensive, so it is more suitable for big brand merchants. As long as you open the Tiktok app, a screen-opening advertisement will pop up; the duration of the homepage advertisement should be more ideal, up to 60 seconds, and sound can be added.
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