Sellers who engage in cross-border e-commerce all know that they must promptly follow changes in market data and adjust their business strategies. What conclusions can be drawn based on the Tiktok North American traffic data report? From the latest advertising and marketing data report, it can be seen that certain product categories in the North American market have a clear upward trend. The following is an interpretation of the content.
1. Development of beauty products.
It can be seen from the market data that the trends of beauty and personal care products on the Tiktok platform have undergone certain changes, and their promotion and marketing are centered around “self”. From the perspective of video style, beauty and personal care product videos are gradually beginning to develop in a “lifestyle” direction. Compared with the past, these Tiktok bloggers are more willing to give up their personas and airs, and start to show their real life and busy status in their videos. Through this creative mode, they can show a more real and friendly style orientation and get closer to users. Psychological distance.
It is precisely because of this “life-oriented” wave that hashtags such as #grwm (#Get Ready with Me) and #before and after have become popular video topics. One thing in common: They help users “makeover” while also finding the pain points of the times – allowing users to capture the latest beauty and personal care knowledge.
2. The development of entertainment information.
It can be seen from the Tiktok North American traffic market report: Now the idea of Tiktok North American users embracing the community has become mainstream. From their account data, it can be seen that people really want to find safety in the online community. Feeling, resonance, and hope to find like-minded partners on Tiktok. TikTok fans in the entertainment circle have quickly found a sense of belonging in the circle on TikTok.
This kind of channel for finding a circle is no longer limited to single content sharing, but more collaborative creation with the help of content!
In short, the above is the conclusion based on the Tiktok North American traffic market report. The current marketing and promotion of beauty and personal care categories will pay more attention to “authenticity”. Bloggers like to show their busy life status to resonate with the audience; and many users are beginning to tend to find like-minded people on the Internet. circle to find inner peace and belonging.