The Facebook system will automatically pre-review all new images in the Ads Manager media tool. If potential policy violations are discovered, the material will be proactively alerted.

Tip:

Proactive policy warnings do not replace proactive policy warnings from the normal review process for Facebook ads

This policy does not prevent Facebook advertisers from being accepted as normal Audit and/or passive review.

This policy does not guarantee approval of ads that have not been warned during the normal ad audit process.

Q&A:

1. If the advertiser has not verified the identity of its application, can it still promote the application?

Yes. Adding relevant app store links without authentication rather than optimizing app installation. App authentication is limited to usage for app install optimization, not overall advertising.

2. After adding app-ads.txt, does the app publisher have to be there? Play Store or App Store re-release SDK?

Yes. After adding app-ads.txt to their developer website, app publishers must update their app store listings on PlayStroe (Android) and App Store (IOS), as the app store listings need to be updated for new developments website. This is only required if the developer’s website has not been previously listed in the app store listing.

3. After uploading an advertisement, how long do you need to wait before a positive policy warning is issued?

Within 1-24 hours at the fastest.

4. Will this warning prevent advertising?

No. This warning is intended to provide useful policy guidance to advertisers.

5. What should I do if the uploaded pictures have active policy warnings?

There are three options:

Click the pop-up View More Information link to learn more about Facebook’s advertising policies.

Choose other images that do not violate Facebook’s editing policies for your ads.

If you feel that the warning is incorrect, you can decide to continue publishing your ad to obtain a formal ruling from Facebook’s ad review process.

The above are the answers to questions about proactive warnings about Facebook creative violations. I hope it will be helpful to you.