As we all know, autumn and winter are the carnival seasons for major Amazon sites. For Amazon cross-border e-commerce sellers, seizing the autumn and winter seasons means seizing the big promotion nodes. This is a good time to make profits. This article will I will focus on the Amazon North American site’s product selection strategy for autumn and winter. I hope that dog can bring some product selection inspiration to sellers on the North American site. The following are product selection recommendations based on holiday nodes.
(1) Halloween.
Home decoration products, accessories and clothing products during the Halloween season are all popular items such as LED lighting, pumpkin lanterns, ghost furniture, skulls, COSLPLAY, etc. that top the lists. Etc., these are all regulars on Halloween.
(2) Thanksgiving.
Every year, Thanksgiving is a day for family reunions in Western countries. Almost all Westerners gather together on this day to eat turkey and enjoy various cultural programs. Therefore, it is best for cross-border e-commerce sellers to choose products related to these scenarios, such as kitchen supplies, tableware, baking tools, etc., or products related to winter clothing and outdoor equipment. These products are also very Common holiday items. (3) Black Friday.
Also known as Black Friday Carnival. Every this holiday is when major supermarkets and stores hold discounts, and every year-end is the time for big sales. It is similar to our domestic Double Eleven event, except that Black Friday Carnival is a holiday for North American people. During this period, whether it is clothing products, home decoration products, or consumer electronics, they are the focus of discount carnivals. (4) Christmas. Christmas and Christmas Eve are key Christian holidays, and people in North America are also very keen on celebrating Christmas. Basically, local residents like to make some home decorations and holiday decorations, such as Christmas gifts and decorations. best-selling items.
In short, the above is a complete introduction to Amazon’s fall and winter product selection strategy for North America. Cross-border e-commerce sellers can purchase and layout products in advance according to the time of different festivals. During Halloween, Thanksgiving, and Christmas, holiday decorations and household products are more popular; during Black Friday, all major categories of products begin to have discounts.