Many novice sellers have doubts about sunglasses products when they first come into contact with the cross-border e-commerce Amazon market: Should I choose sunglasses when selecting products on Amazon? Or should I choose other stable products? Regarding this issue, this article will start from the market analysis report of Amazon’s product selection sunglasses and try to give a more professional judgment on cross-border e-commerce product selection.
1. Industry analysis of Amazon sunglasses products. By searching for sunglasses product keywords on the Amazon platform, you can see that there are currently more than 50,000 sunglasses product listings, and the annual growth rate is about 30%, which proves that the sunglasses business is a rising star on Amazon’s cross-border e-commerce platform. industry. And it can be seen from the data analysis: the index entering the top 100 can reach 79 points. This is a very ideal data, proving that there is no seller monopoly in the current category, and novice sellers can also try to enter. From the annual off-season and peak season data analysis, we can see that the peak sales season for Amazon sunglasses products is in summer and December every year. The reason for this phenomenon is that there is more demand for going out every summer, and people need sunglasses for sun protection; and another reason is that Amazon likes to hold big sales events in the middle of the year, and Amazon also likes to hold big sales at the end of the year. Hold big promotions, such promotions drive sales of sunglasses products. 2. Analysis of Amazon sunglasses market capacity. Through the analysis of Amazon sunglasses sales data, it can be seen that the entire sunglasses category is at a medium level in the market, and among the top 100 sales lists, there are only 55 brands. It can be concluded that the entire market does not have a brand monopoly for the time being. Case. Therefore, choosing sunglasses from Amazon’s product selection is a more correct decision. In short, it can be concluded from various sales data and search data: the sunglasses market still has a lot of room for development on the Amazon platform. Since there is no obvious monopoly, and because there is a small sales peak in summer and winter every year, it is relatively safe to choose sunglasses on Amazon.