Merchants who open a store on AliExpress definitely want to create a hot-selling product. This is also what AliExpress merchants are paying great attention to, because hot-selling products can increase store traffic, but if they want to create a hot-selling product A hit product is not a simple matter, so what marketing methods does AliExpress use to create a hit product?
1. Product selection.
The first is category selection, which is to analyze products with good potential through category search on the platform homepage. Then there is trend product selection. Merchants can check industry intelligence on AliExpress’s backend. Through this method, they can understand the traffic analysis and transaction conversion analysis of the industry. Through the analysis of these data, we can know the products with great potential in the industry.
Another option is to select products through data vertically and horizontally. Merchants can summarize and analyze the information of some products with relatively high sales volume on the platform. By comparing the analysis results, the potential and quality of the products can be seen.
2. Combine internal and external site drainage.
The competition for through train resources is still fierce. If you want to create a hot product in a short period of time, combining internal and external website to attract traffic is a cost-effective way, and it also has very good conversions. Rate.
3. Window recommendations.
In AliExpress’s marketing method of creating hot products, merchants must make good use of the window recommendation method. When promoting new products in the window, if the merchant’s ranking is relatively high after the new product is released, but there will be no more afterward. Improvement, then using window recommendations can forcibly improve the ranking of products.
When approaching some large-scale events or important festivals, you can set up window recommendations for popular products some time in advance, preferably around 3 to 5 days. This can help improve the ranking of the products, thereby Bring more traffic to the store.
AliExpress uses a variety of marketing methods to create popular products. It is not a simple matter for AliExpress merchants to create a popular product, but if you combine the above marketing methods If you promote it, I believe the product can achieve good results. However, in addition to marketing and promotion, merchants must also ensure the quality of products. This is the key to the long-term development of the store.