To develop a cross-border e-commerce platform in Southeast Asia, there must be costs and thresholds. It cannot be truly zero cost or zero threshold, otherwise it will be saturated long ago. However, compared with e-commerce platforms such as Amazon, the cost of e-commerce in Southeast Asia will be much lower. . Of course, since Southeast Asia is a developing country, consumption is relatively low, and the profit level is not as good as that of e-commerce platforms such as Amazon. Therefore, it mainly relies on volume to earn income. So, let’s learn about Shopee’s Southeast Asia cross-border Early capital investment in overseas e-commerce.
1. The expenses required to open a store.
Shopee can open a store with either an individual business license or a company business license. Among them, it is completely free for individual businesses, and there is no need to find someone to do accounting. In addition, Shopee does not have a settlement fee, a deposit, or a store. rent.
2. Supply cost.
Shopee is not yet as mature as Amazon and has not established overseas warehouses on a large scale. Therefore, the vast majority of sellers have no supply model and only require a certain amount of advance working capital. Moreover, since the economic level in Southeast Asia is not high and the consumer market is dominated by mid-to-low-end products, the demand for working capital is not high, only 3-5 thousand yuan.
3. Logistics costs.
In terms of domestic shipping costs, sellers can purchase from platforms such as Pinduoduo and Taobao. In most cases, shipping is free; international shipping costs are divided into two types. One is to use Shopee’s official self-built logistics (SLS). ), the other is self-delivery. Since Southeast Asia is very close to China, the actual logistics cost is slightly higher than the official SLS, but if you have logistics advantages, it may even be cheaper than the official logistics.
4. Platform commission.
Shopee’s product commission is 5-6% in different categories. On this basis, a 2% transaction fee is added, and the maximum does not exceed 8%. In addition, sellers are commission-free for the first three months.
5. Advertising and promotion fees.
Shopee is still very supportive of new sellers. If they do well in the early stage, there is basically no need to invest additional advertising costs for promotion. The platform holds events regularly. Sellers only need to sign up to participate. The results are very good and it is free. If there are sales, the platform will extract a small commission. If there are no sales, there is no fee.
6. Warehousing costs.
Shopee is a relatively new platform. Currently, it does not have a mature overseas warehouse system like Amazon. Therefore, many sellers adopt a no-source model and do not need to consider warehousing costs in the early stage.
The above introduction is related to the preliminary capital investment of shopee’s cross-border e-commerce in Southeast Asia. The prospects of the cross-border market are still broad, but with it, more and more new sellers have entered the market, and some have More and more sellers are being eliminated. To seize this trend, as long as you work hard, it is not difficult to make money. Although there are only a few top winners in most industries, there are more opportunities than in the past, especially for emerging e-commerce platforms like Shopee.