There are certain reasons why AliExpress through-train promotion has changed from good to good. If the quality of AliExpress through-train promotion declines, it can also be rectified in certain ways. The following content will start from two aspects: keyword matching and product information quality, and teach novice sellers how to deal with it.
1. Match keywords to products.
The so-called keyword matching refers to the close connection between the product title and the promoted keywords.
Take the keyword “bulk citric acid” as an example, and use this example to show the reasons why AliExpress’s through-train promotion changed from good to good: If the quality of the first product promotion is excellent, it may be because The inner title contains this keyword; while the quality of the other four titles is good, probably because the product title does not contain the complete keyword.
Just like the citric acid product name does not fully cover the keyword bulk citric acid, it may eventually lead to: the result of changing from good to good.
So only including all the keywords is the best way! If the backend can bid normally, cross-border e-commerce users will find the right seller to place an order based on this method!
Based on the above examples, when cross-border e-commerce companies face the choice of through-train promotion keywords, many people’s direct approach is to enter good words in [product keywords]. But this approach is not sound enough! Because they often forget to add words to the [title], that is, add good words to the product name. In this case, cross-border e-commerce sellers still cannot become better. This is one of the reasons why AliExpress through-train promotion has become better.
2. The information quality is perfect.
If cross-border e-commerce sellers find that the keywords searched by the sellers overlap with P4P keywords, then excellent keywords will eventually be produced. Generally speaking, the system will recommend which category to the seller depending on what category the store’s products belong to.
In short, what are the reasons why AliExpress’s through-train promotion has changed from good to good? Generally speaking, there are two reasons: the first is that the matching between keywords and products is not high enough. If the keywords are not fully covered, it may lead to the change of good to bad; the second reason is that the quality of the information is not perfect. If the keywords are not If it overlaps with the P4P keywords in the background, it may become a good one.