Influencer marketing is when companies cooperate with celebrities to promote their products and services on social media platforms. As a new and popular short video platform, TikTok has great influence overseas. Doing celebrity marketing on this platform has naturally become an excellent tool for brands to market overseas. This article will introduce what are the main marketing models of TikTok celebrities?
1. Live broadcast to bring goods and plant grass.
Similar to domestic live broadcasts, after summarizing various product information, Internet celebrity anchors describe the performance and efficacy of high-quality products to the audience through live broadcasts, and recommend and guide people to actively buy them. This method does not require high professionalism from Internet celebrity anchors, is more interactive with users, and has a prominent purpose of stimulating user consumption. It has great commercial potential value on the platform.
2. Unboxing display.
Generally speaking, the unboxed products are samples sent to celebrities for free by the brand for publicity purposes. Brands can also take the initiative to communicate with celebrities, hoping that when creating videos, they can comprehensively explain the characteristics of the product, highlight the advantages of the product, and focus on highlighting the brand while introducing the product. This model is suitable for various fields, such as clothing, toys, cosmetics products, etc.
3. Professional evaluation.
The so-called professionalism naturally requires finding an Internet celebrity or anchor who is highly consistent with the corporate brand to promote and explain the product accurately and in detail. In this way, the target users must be clear, and the anchor who evaluates must also be professional enough. , convincing, so as to bring more traffic and conversion opportunities to the brand.
4. Short video creative content marketing.
Compared with the live broadcast method of selling goods, content marketing has more requirements. Unlike unboxing videos, evaluation videos and other models, companies need to find products that match the brand and have high creative capabilities. Internet celebrity. The advantage of this model is that short video planting can better promote the brand’s philosophy and culture, and interesting plots often have better exposure and publicity, making the audience remember them deeply.
The above are several common Tiktok celebrity marketing models. In fact, Internet celebrity marketing is indeed an important indicator of brand marketing in recent years. If a brand does celebrity marketing well, the traffic will increase very quickly. Fast, often have the effect of killing multiple birds with one stone. Sellers can choose the most appropriate method according to their actual situation.