In the cross-border e-commerce industry, Wish is a well-known platform, and many foreign trade merchants choose to open stores on this platform. Everyone knows that if you want to increase the sales of a product, the product’s label is crucial. So for a novice, how to write Wish product labels? Next, let me tell you about this issue in detail.
Experienced foreign trade merchants all know that the Wish platform does not pay much attention to the search function. The reason why products on the platform are pushed to platform users is mainly because the product labels of foreign trade merchants match the preferences of the user. , it can be seen that the importance of Wish platform product labels is self-evident.
For the question of how to write product labels on Wish, you must first know that labels on the Wish platform are divided into three categories: category words, product attribute words, and adjectives.
The first is the category word: for example, chiffon tops. First, foreign trade merchants need to tell users what the store sells. This word belongs to category words. Among many brands of women’s clothing, what kind do foreign trade merchants sell? Another example is chiffon shirt. This term is a supplement and subdivision of the first chiffon top, further refining the product.
Then comes the attribute words of the product: for example: sexy and charming top and jacket. This attribute word clearly expresses the design style of this product.
Finally, there is the adjective: fashionable woman. Although this adjective seems to be relatively common and the conversion rate and accuracy are not high, the application of this word has high attention and can be used as a large-scale attracting word. And it should be noted that this word is a long-tail word and an attribute word. The conversion rate of these two types of words is relatively high, because these two types of words are generally used for accurate traffic drainage.
So how do foreign trade merchants write Wish product labels? Generally speaking, all 10 tags should be filled in, and tags should be separated by commas. One thing to note is that during the tag setting process, keywords must be accurately matched. On the wish platform, keywords can only be accurate. Only then can the products of foreign trade merchants be pushed to users who really need them, thereby increasing the sales of merchant stores.