With the current continuous development of cross-border e-commerce, more and more people have entered this industry. Amazon, as one of the more popular cross-border e-commerce platforms, is still chosen by many people. As we all know, products play a very important role in a store, so the issue of product selection has attracted a lot of attention. In this regard, let’s take a look at what content Amazon product selection market analysis needs to include?
1. The difficulty and cost of product creation.
The analysis in this section is mainly based on the relevant data of the product category. We need to use data analysis tools or product rankings to comprehensively judge the sales volume that the product can bring to the store after it stabilizes. The approximate profit data can also basically determine whether it is difficult to build this product and how much it will cost.
2. Market demand.
How much demand there is for this product in the entire market is still a point that needs to be focused on when Amazon selects products and analyzes the market. You can also use relevant software to collect keyword search volume and other data. After querying, the results can be compared with the quantity currently being sold by Amazon, so that the market competition can be effectively analyzed and the overall demand of the market can be judged.
3. Competitive product analysis.
The main content of this part is to analyze data on the price of competing products, the number of reviews, and product features. If there are multiple categories, you also need to analyze the sales of products in different categories. Performance, so that you can more clearly figure out whether your product is suitable for sale in the current market background, and if so, in which category it should be placed, and these will directly affect later sales.
The content that needs to be included in the Amazon product selection market analysis is roughly the above. I hope that after reading it, you can have a clearer understanding of it and do sufficient data analysis in the early stage. It is still very critical. This will also directly affect whether a store operation is smooth in the later period. I believe everyone hopes that they can have a good sales performance in the end.