iTao itself is a social sharing website under the cross-border e-commerce platform. This website can share users’ experiences after purchasing products, so that users on other platforms can see and comment on the products. For discussion and exchange, how does AliExpress operate the influencer promotion on the iTao platform?
1. The benefits of cooperating with iTao internet celebrities: 1. The first benefit is that internet celebrities can share the products of cross-border e-commerce sellers on the iTao page, and because these iTao internet celebrity KOLs have It has relatively large influence and has a large number of fans on other sharing platforms. They will not be limited to one platform, but will share to other platforms simultaneously, which will definitely bring more potential to the products of cross-border e-commerce sellers. Traffic; 2. The second benefit is: when an Internet celebrity with a large number of fans provides a positive evaluation of a cross-border e-commerce seller’s product, this will endorse the product quality, which is too convincing for other buyers. It can greatly enhance buyers’ trust in the product and is very effective in improving product conversion rate; 3. The third benefit is: it can accelerate brand building. If the product brand has a positive tonality and is used by a large number of Internet users Red recommendation, then in the process of promotion: the brand image is easily established.
2. How does AliExpress operate internet celebrity promotion on the iTao platform?
Internet celebrity marketing is suitable for small and medium-sized sellers, and the threshold is not high. Foreign Internet celebrities youzhedu, most foreign Internet celebrities share their personal shopping experience, while Chinese Internet celebrities are signed by professional Internet celebrity companies , so the threshold for cooperation with foreign Internet celebrities is actually not high, especially in countries like Russia where the economy is not very developed. You can directly go to the homepages of Internet celebrities with many fans to read their profiles. Professional product sharing Internet celebrities will leave their email addresses, and some even have WeChat accounts.
In short, the above is all the answers to the question “How does AliExpress operate Internet celebrity promotion on the iTao platform?” When looking for overseas influencers for the iTao sharing website, don’t worry about the threshold being too high. Due to the different national conditions, it is not very expensive to find influencers for marketing overseas. You can communicate directly via email or WeChat.